Website redesign
Knuthenborg Safari Park was growing fast, but their digital experience wasn't keeping up. The website, ticket sales, and booking ran as separate systems, creating friction right when guests wanted to buy.We built one platform to tie it together - tickets, annual passes, and accommodation booking, alongside the content that gets people excited to visit.
As part of the redesign team, my role was to take that design and build it out into a full component library, then design how each of those components should work on mobile - where most guests actually are.
The result is a smoother path from browsing to buying, on a platform built to support the park's continued growth.