Career website
Forsvaret's career site had grown for years, without enough editorial control. The structure had become close to unmanageable, and the brand no longer matched the audience it needed to reach.My role was to translate a brand new visual identity — built in a parallel branding track — into the digital site, while a UX colleague reworked its architecture and page types.
The result: a complete rebrand. A sharper, more contemporary expression, built to speak to a younger audience considering a career at one of Denmark's largest workplaces.